PRESS RELEASES

December 12, 1999 FOR IMMEDIATE RELEASE
No. 017-PB-99 Contact: Julia Botts
  650-712-8031

Syndicated Column by Ethics Pioneer Widens Reading Audience
CEO of Personal Best® Pens Agreement with isyndicate.com .

MENLO PARK, California…….A spokesperson for Olive Gallagher, a respected pioneer in ethical communications and personal responsibility and CEO of Personal Best since 1985, announced today that the author has agreed to the syndication of her column, “The Inner Bottom Line”™, on the web effective January 1, 2000.

The column, based on the award-winning television series on ethics and personal responsibility that she first created and produced in Los Angeles in 1988, was first introduced in the September issue of Marcom Choices, a Silicon Valley magazine for communication and marketing professionals. During the past two years, the column has developed a large, vocal and loyal readership.

Until now, the Q&A format of the Choices column, which focuses on personal choices and ethical dilemmas, has given California readers an opportunity to experience Gallagher’s intimate, honest and compassionate viewpoint in an ongoing dialogue. Now, Gallagher has agreed to move into syndication on the web with isyndicate.com.

“Content on the web will be a key marketing factor for success in the future,” said Gallagher. “We are pleased to become affiliated with this innovative and accessible site and look forward to reaching an ever-widening audience.”

Ms. Gallagher, an accomplished author, spokesperson and marketing executive, has been a frequent media guest and host, appearing on CBS, CNN and NBC as well as many regional television and radio shows. Her articles on “Responsible Power”™ have been featured in Entrepreneur and Manage. She has been a frequent keynote speaker for numerous national conferences, organizations and corporations ranging from Pacific Bell, the Governor’s Conference, Toyota, and Coldwell Banker to Variety Clubs of America, City of Hope, the National Association of Senior Living Industries, The Commonwealth Club and the Department of Labor.

Prior to turning her attention to the field of ethics and becoming CEO and founder of Los Angeles-based Personal Best, Inc.®, Ms. Gallagher had a successful, thirty-five year performance career as a recording artist, ASCAP composer, and producer. She also served as President of her own production and publishing companies, Lorry Music Co. (ASCAP) and Morning Glory Productions, Inc.

For more information on the column or Ms. Gallagher’s availability to speak to your organization, please contact 650-712-8031.